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Elif_BNB
Lei Jun really understands marketing.
This time, Xiaomi didn’t just hold a vehicle technology launch event—they directly revealed the pre-sale price. It feels like they may be setting up a classic two-stage marketing strategy:
🔹 Pre-sale price: ¥299,000
🔹 Official launch price: ¥259,000
If that happens, Xiaomi gets two waves of attention: first from the pre-sale announcement, then from the "lower-than-expected" final price reveal.
On the market side, the pattern was just as interesting.
📈 Xiaomi shares rallied steadily ahead of the launch as expectations built. 📉 After the event, the stock began to pull back.
A textbook example of "buy the rumor, sell the news" (or more accurately, buy the expectation, sell the fact).
Markets don't move on good news alone—they move on whether reality exceeds what investors have already priced in.
#财报观察员 #Xiaomi #LeiJun #StockMarket #BuyTheRumorSellTheNews #AMZNMissesButRallies
